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Drug Rehab Owners Deserve Kudos

Drug rehab owners have a difficult job in running a drug and alcohol addiction treatment center. They must clearly understand the medical side and the business side. The two biggest areas that must know are billing and marketing. This is because they need to have incoming revenue to pay all the bills associated with running a substance abuse rehabilitation facility.

Drug Rehab Owners Must Know Alot

As we stated above the two biggest areas are billing and marketing. However, there are other areas that must be dealt with on an ongoing basis for rehab owners. Here are just a few of the areas they must concentrate on.

  • mortgage or rent
  • staff payroll
  • attorneys
  • programs to run the business (medical billing software, marketing software, and CRM)
  • marketing
  • electric bill
  • food
  • insurances
  • Licensure and audits
  • Clinical treatment offered by the addiction treatment center. This may include alcohol detox, drug detox, residential inpatient, intensive outpatient, and outpatient care.

These are just a few areas of concern for drug and alcohol addiction treatment center owners. They are bombarded with 1,000 decisions to make every day.   Many times, they must see something that will help in one or more of these areas before it clicks. The real good owners are always willing to talk or try a product or service.

Rehab Owners Are Unsung Heros

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Many think that drug rehab owners have it easy. Starting a drug and alcohol addiction treatment center is a difficult task in itself. There are many hoops to jump before they can open their doors. Some of these may include the following and each one has many things that must be completed before obtaining.

 

  • City inspections
  • zoning
  • Insurances
  • Remodeling and construction

Again, these are just a few to get the door open. Then there is no easy ride to keeping the doors open. The new task is to make sure they can pay all the monthly bills and still have some money left over. It is not like it was 5 years ago when they could make alot of money despite themselves. Now the competition is greater, there are new laws to operate and promote, and the insurance companies are not paying like they were back then.

Many addiction treatment center owners have given out scholarships for care. They do these many times, however at some point there must be a limit. They would like to give everyone treatment but unfortunately, they need money to pay all the bills associated with running a center.

The Biggest Obstacles for Drug Rehab Owners

It costs big money to operate a substance abuse rehabilitation center. The dollars add up quick. If the owners and operators don’t pay attention to the billing and marketing, they will fall. They need to know exactly how much policies are paying and how long it will take for the center to get paid. This is not a time for guessing.

instantvob™ has spoken with many drug rehab owners. Everyone said, “We needed to decrease the amount of time it takes to run a VOB.” Allowing clients to have this information upfront increases admission volume. Often, they need this information on nights and weekends when the insurance companies are closed.

Even during the weekdays during business hours, you could spend one-hour on the phone verifying benefits. This usually means that the outreach person must call back that person when they get the information. Whereas if the center had instant VOB software, they could have put that person on hold for about 60 seconds to get the information on the insurance, what it will pay and how long payment will take.

What Do the Smart Drug Rehab Owners Know?

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The smart drug rehab owners understand to listen and research before deciding if the product or service will save them in some way. This includes decisions on the medical side and business side of operating a drug and alcohol addiction treatment center. This is a critical piece of advice.

It is impossible for one person to be able to perform every job needed to operate a drug rehab. Take for instance medical billing. There are so many things to know that they would have had to work for a medical billing company. The bigger centers rely billing companies because on the qualified staff that has experience in substance use disorder billing.

Consider the difficulties of marketing. Here you must decide whether you want to pay Google to keep business coming in or pay a good drug rehab SEO agency to get your rehabilitation center ranked on page one. Either way, this takes a particular set of skills that many owners do not have. Many times, owners will choose a “boots on the ground” strategy. This may work a little at first, but it will not compare to using Google (PPC or SEO). Remember Google gets 40,000 searches every second. If you rank on page one, your phone is going to ring.

The smart drug rehab owners have a good handle on the revenue cycle management. They know how much money they need coming in to sustain themselves at any given time. This is critical because the bills must get paid.

Keeping Those Admissions Coming In

Drug rehab owners unfortunately need to have new admissions every month. Once a center is up and running, they need to concentrate on the threshold of admissions. Some say it’s a numbers game. It more than a numbers game because if the owners can pay all the bills, they are more likely to provide more scholarships for care. If they can’t keep their doors open, they cannot provide any scholarships.

This area requires a lot of attention on outreach. Like any business, here you want as many different buckets going on at the same time as possible. Some of the areas may include the following areas.

  • Networking and events
  • SEO (search engine optimization) Ranking on page one organically and in the Google 3-pack
  • Google pay-per-click
  • Facebook paid marketing
  • The courts
  • Developing relationships with hospitals
  • EAP’s
  • Provide clinicians
  • Alumni program

These are just a few areas to keep admissions coming in. Getting admissions is the hardest part about running a drug and alcohol addiction treatment center. Especially now with the PPC game requiring Legit Script certification before doing a PPC. Further complications is that the competition is steep with a dozen players spending $500,000 a month in pay-per-click.

Instantvob™ Increases Admissions for Drug Rehab Owners

InstantVOB™ provides immediate and accurate information on the benefits of a potential client. We want to be the best instant verification of benefits company. This includes nights and weekends when the insurance companies are closed. We have assisted many drug and alcohol addiction treatment centers in increasing their admissions with this state-of-the-art app. This app will do the following in every case in less than 60 seconds!

 

  • acquire a patient’s active status
  • get the exact deductible
  • the amount of co-pay needed
  • co-insurance information

It is critical that outreach and admissions to be able to instantly advise on whether they will be able to admit them into your treatment center. Instantvob™ goes even further with our Daily Reimbursement Estimation. It provides needed revenue data that takes the risk out of admitting an individual. This is possible because we have spent many years recording data of payment providers and converting it into an algorithm.

Increase Your Admission Rates, Call Us Now

verify TX is the prevention of not getting paid for medical billing.

Drug and alcohol detox centers, impatient, intensive outpatient and outpatient facilities need to make more accurate admission decisions. instantvob™ has helps many substance abuse rehabilitation centers save millions of dollars in unknown insurance reimbursements. Get the critical decision-making information you outreach staff needs.

Our app is affordable, and we can get you up and running in less than a day. Having this information will not only increase admissions but will also help in the revenue cycle management process. You will have a clearer picture of what is coming in from the insurance company and when you should receive payments. Give us a call right now at 561-530-5755 and let’s save more lives together.

The Business of Owning a Drug Rehab

Drug and alcohol addiction treatment center owners are often not shown appreciation. These individuals are at the frontline of the opioid epidemic. They have dedicated their lives to saving lives and helping others achieve long term recovery. The general public does not realize how difficult it is to own and operate a drug and alcohol addiction treatment center.

Difficult Process of Starting a Drug Rehab

Most substance abuse rehabilitation center owners and operators are in recovery themselves. They know firsthand how drug and alcohol addiction destroys lives. Many strive to help as many people as they possibly can.

This is a difficult task. To own a drug rehab there are many things that have must be taken care of on a daily and monthly basis to keep the doors open. There are very high costs associated with owning and operating a drug rehab. If these individuals cannot pay their monthly bills to keep the doors open, they cannot continue to help individuals into long term recovery.

Starting an addiction treatment center is an extremely difficult task. There are licenses that are required from local governing bodies like the Department of Children and Families (DCF) and their licensure is needed. in addition, there are local zoning ordinances in dealing with the city for approval. There was the cost of attorneys that are very much needed in every aspect of owning and operating a drug rehab.

Many drug and alcohol addiction treatment centers are Joint Commission Accreditation. This is a costly Accreditation; however, it says that they provide the highest level of care. Therefore, many of the treatment centers get this certification. However, to get this certification, there are many steps that are that need to be taken. Documenting and having a procedural process in place for all medical needs that could arise at a drug rehab are needed. This is a lengthy manual that takes an educated and experienced individual to put together.

In addition, there is a business plan that must be put together. This outlines all the steps and starting a drug rehab. In combination with this, individuals will need a Pro Forma which outlines all the costs. On a monthly, or yearly basis and a projection of earnings of up to five years.

To compile a Pro Forma, you must know how much the insurance companies are paying for each level of care. This information is generally from a medical billing company and it is geographical area. The medical billing company will have information on how much the insurance companies are paying for all the different types of health insurance that there are in all the different insurance providers.

Drug Rehab Marketing

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Even with the medical component in place and the location up and approved, there is still the most difficult obstacle owners face every day. They need clients to be able to pay their bills and keep the doors open. This is one of the most difficult aspects of owning and operating a drug and alcohol addiction treatment center.

The competition is extremely competitive. There are a handful of big players spending in excess of $500,000 a month in marketing to generate clients. This makes it extremely difficult for the small and medium size substance abuse rehabilitation providers to survive. What are their options to generate clients?

The are only a few different ways for drug rehabs to generate clients. A successful addiction treatment center will use a combination of these to sustain themselves.

  • Google Ad Words and PPC
  • Drug rehab SEO (ranking organically on page one of Google for keywords)
  • Google Maps 3 pack – Ranking in the top 3 Google Maps (This is one of the best ways for small centers to beat the big ones.
  • “Boots on the Ground” – Referrals from other centers, private clinicians, the courts, hospitals and more.
  • Buy treatment calls – Purchase calls from a lead generation company

As you can see above it is difficult to generate leads and new clients. Each one of the above require an investment and time. Even with all this in place and working there still is a couple of areas of concern left. This is the admissions process and medical billing. We will cover both of these critical areas.

Admissions Where $100,000 Are Lost Every Year – Get It Back with InstantVOB™

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Admissions is one of the areas that drug rehabs Owners must pay careful attention to every day. Drug rehabs are allocating a tremendous amount of time, money, and energy to generate leads. A lead usually costs about $4,000. So, rehab owners must capitalize on every phone call generated.

People are not looking for help only during business hours. A call for help can come, and usually does, on nights and weekends. Many drug and alcohol addiction treatment centers cannot verify health insurance benefits at that time. The only thing they know for sure is the potential client’s insurance.

This is why we are recommending InstantVOB™ health insurance verification app for all drug and alcohol addiction treatment centers. This app will help save lives and help drug rehabs generate more clients that they get paid for by the insurance companies. The key factors that are needed to make the best decision possible by the admission staff are outlined below. Learn more about why centers need to verify health insurance benefits here.

  • Insurance type
  • What is the deductible amount?
  • How much of the deductible is met?
  • What is the max out of pocket expense?
  • Is their co-insurance?
  • Are there any co-pay factors?

Having these answers eliminates the risk of the addiction treatment center to take this client. It will also allow the admissions professionals to keep the individual seeking help on the line while they check this important information. The process only takes about 10 seconds to get up to date and correct answers. If they find out they cannot help the individual than they can put then into the best hands if they have this information. They could even three way the best potential addiction treatment center that can help. This reduces the chance of them giving up on seeking help.

Medical Billing Where Centers Are Leaving over 20% on the Table

Medical billing is one of the most under looked areas of operating a drug and alcohol addiction treatment center. The smaller centers and some of the medium sized facilities think they are saving by doing their medical billing in house. However, these are the facilities that are losing and writing off more than 20% of their earned billing every year.

Hiring a well-staffed and experienced medical billing company in the substance abuse industry is a wise choice. They have the experience and manpower to negotiate with the insurance companies. Many times, the insurance companies will stall and audit to delay payment long enough for the addiction treatment centers to just write it off.

An experience medical billing company will also know the best ways to process claims and services. This is why we always recommend for addiction treatment centers to have a medical billing company look at their receivables every year. This evaluation could recoup $100,000’s.

We Help Drug Rehab Owners Everyday

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If you are a drug rehab owner, we can help you in two key areas today. We can help you generate more clients that the insurance company will pay for their services with our InstantVOB™ software. We can also help with your medical billing. Most of our clients get over 20% more reimbursements from overdue receivables and claims that were submitted incorrectly.

We appreciate drug and alcohol addiction treatment centers for what they do every day. They are saving lives and making a difference at this difficult time.  The next time you think the owners of addiction treatment centers have it made, think about some of things we covered in the article. There are so many more reasons to admire substance abuse rehabilitation owners. We can only cover a little in a blog article.

We know running a drug and alcohol addiction treatment center is a difficult process. There are many different things owners must take care every day. Give us a call at 561-530-5777 and let us help you save and generate more revenue.