The Business of Owning a Drug Rehab

Drug and alcohol addiction treatment center owners are often not shown appreciation. These individuals are at the frontline of the opioid epidemic. They have dedicated their lives to saving lives and helping others achieve long term recovery. The general public does not realize how difficult it is to own and operate a drug and alcohol addiction treatment center.

Difficult Process of Starting a Drug Rehab

Most substance abuse rehabilitation center owners and operators are in recovery themselves. They know firsthand how drug and alcohol addiction destroys lives. Many strive to help as many people as they possibly can.

This is a difficult task. To own a drug rehab there are many things that have must be taken care of on a daily and monthly basis to keep the doors open. There are very high costs associated with owning and operating a drug rehab. If these individuals cannot pay their monthly bills to keep the doors open, they cannot continue to help individuals into long term recovery.

Starting an addiction treatment center is an extremely difficult task. There are licenses that are required from local governing bodies like the Department of Children and Families (DCF) and their licensure is needed. in addition, there are local zoning ordinances in dealing with the city for approval. There was the cost of attorneys that are very much needed in every aspect of owning and operating a drug rehab.

Many drug and alcohol addiction treatment centers are Joint Commission Accreditation. This is a costly Accreditation; however, it says that they provide the highest level of care. Therefore, many of the treatment centers get this certification. However, to get this certification, there are many steps that are that need to be taken. Documenting and having a procedural process in place for all medical needs that could arise at a drug rehab are needed. This is a lengthy manual that takes an educated and experienced individual to put together.

In addition, there is a business plan that must be put together. This outlines all the steps and starting a drug rehab. In combination with this, individuals will need a Pro Forma which outlines all the costs. On a monthly, or yearly basis and a projection of earnings of up to five years.

To compile a Pro Forma, you must know how much the insurance companies are paying for each level of care. This information is generally from a medical billing company and it is geographical area. The medical billing company will have information on how much the insurance companies are paying for all the different types of health insurance that there are in all the different insurance providers.

Drug Rehab Marketing

substabce-abuse-rehabilitation-centers-marketing-and-advertising-can-be-difficult-without-professional-help

Even with the medical component in place and the location up and approved, there is still the most difficult obstacle owners face every day. They need clients to be able to pay their bills and keep the doors open. This is one of the most difficult aspects of owning and operating a drug and alcohol addiction treatment center.

The competition is extremely competitive. There are a handful of big players spending in excess of $500,000 a month in marketing to generate clients. This makes it extremely difficult for the small and medium size substance abuse rehabilitation providers to survive. What are their options to generate clients?

The are only a few different ways for drug rehabs to generate clients. A successful addiction treatment center will use a combination of these to sustain themselves.

  • Google Ad Words and PPC
  • Drug rehab SEO (ranking organically on page one of Google for keywords)
  • Google Maps 3 pack – Ranking in the top 3 Google Maps (This is one of the best ways for small centers to beat the big ones.
  • “Boots on the Ground” – Referrals from other centers, private clinicians, the courts, hospitals and more.
  • Buy treatment calls – Purchase calls from a lead generation company

As you can see above it is difficult to generate leads and new clients. Each one of the above require an investment and time. Even with all this in place and working there still is a couple of areas of concern left. This is the admissions process and medical billing. We will cover both of these critical areas.

Admissions Where $100,000 Are Lost Every Year – Get It Back with InstantVOB™

the-admissions-process-can-reduce-the-guessing-of-whether-or-not-they-woill-get-paid-by=the-insurance-company

Admissions is one of the areas that drug rehabs Owners must pay careful attention to every day. Drug rehabs are allocating a tremendous amount of time, money, and energy to generate leads. A lead usually costs about $4,000. So, rehab owners must capitalize on every phone call generated.

People are not looking for help only during business hours. A call for help can come, and usually does, on nights and weekends. Many drug and alcohol addiction treatment centers cannot verify health insurance benefits at that time. The only thing they know for sure is the potential client’s insurance.

This is why we are recommending InstantVOB™ health insurance verification app for all drug and alcohol addiction treatment centers. This app will help save lives and help drug rehabs generate more clients that they get paid for by the insurance companies. The key factors that are needed to make the best decision possible by the admission staff are outlined below. Learn more about why centers need to verify health insurance benefits here.

  • Insurance type
  • What is the deductible amount?
  • How much of the deductible is met?
  • What is the max out of pocket expense?
  • Is their co-insurance?
  • Are there any co-pay factors?

Having these answers eliminates the risk of the addiction treatment center to take this client. It will also allow the admissions professionals to keep the individual seeking help on the line while they check this important information. The process only takes about 10 seconds to get up to date and correct answers. If they find out they cannot help the individual than they can put then into the best hands if they have this information. They could even three way the best potential addiction treatment center that can help. This reduces the chance of them giving up on seeking help.

Medical Billing Where Centers Are Leaving over 20% on the Table

Medical billing is one of the most under looked areas of operating a drug and alcohol addiction treatment center. The smaller centers and some of the medium sized facilities think they are saving by doing their medical billing in house. However, these are the facilities that are losing and writing off more than 20% of their earned billing every year.

Hiring a well-staffed and experienced medical billing company in the substance abuse industry is a wise choice. They have the experience and manpower to negotiate with the insurance companies. Many times, the insurance companies will stall and audit to delay payment long enough for the addiction treatment centers to just write it off.

An experience medical billing company will also know the best ways to process claims and services. This is why we always recommend for addiction treatment centers to have a medical billing company look at their receivables every year. This evaluation could recoup $100,000’s.

We Help Drug Rehab Owners Everyday

instant-vob-is-here-to-help-drug-rehabs-with-verifying-health-insurance-and-medical-billing

If you are a drug rehab owner, we can help you in two key areas today. We can help you generate more clients that the insurance company will pay for their services with our InstantVOB™ software. We can also help with your medical billing. Most of our clients get over 20% more reimbursements from overdue receivables and claims that were submitted incorrectly.

We appreciate drug and alcohol addiction treatment centers for what they do every day. They are saving lives and making a difference at this difficult time.  The next time you think the owners of addiction treatment centers have it made, think about some of things we covered in the article. There are so many more reasons to admire substance abuse rehabilitation owners. We can only cover a little in a blog article.

We know running a drug and alcohol addiction treatment center is a difficult process. There are many different things owners must take care every day. Give us a call at 561-530-5777 and let us help you save and generate more revenue.

 

 

 

Program for instant verification of benefits increasing admission rates for treatment centers

Why Instant Verification Of Benefits Is Important And How It Works

Why is instant verification of benefits so important? It can save your staff a lot of time, and improve the patient experience. You can also lose revenue in admitting patients who do not have active policies or whose insurance company does not cover certain services. As a result, one of the first steps to ensure payment is to verify the patient’s benefits and determine whether you will receive payment from the insurance company. Simplify this tedious structure with instantvob, a new app designed for instant verification.

What Is Verification Of Benefits?

Verifiction of benefits for medical billing is the process of instantly chacking if and how much insurance coverage an individual has. Even if a patient is active with a policy, not all of their medical expenses will be covered by their insurance provider. Verification services determine how much is owed and who is responsible for covering it: the patient or the insurance company. When the insurance provider does not foot the bill, this leaves many substance abuse centers with the difficult task of explaining to the patient that they are responsible for the payment and why. Most patients do not fully comprehend what services are not covered under their insurance policy and don’t understand why their insurance simply will not cover it. In far too many instances, patients refuse to make a payment. As a result, it is important to verify that payment will be covered by the insurance company. This should be done on the day of the patient’s visit.

Substance abuse facilities that experience a high volume of denied claims can benefit from instantvob. You can ensure services get paid the moment the patient steps through your doors. Instantvob allows you to see insurance benefits within seconds and all insurance information is verified for errors and completeness, allowing facilities to update insurance information before admission.

In addition to maximizing revenue, instant verification increases patient satisfaction. Instant account verification allows you to verify the patient’s insurance coverage in order to find out if the services will be covered within seconds – literally 8 seconds or less when you use our solution.

You should also consider the patient experience. Years ago, outdated methods often took too long but back then there was no faster alternative. These days, patients expect everything to be handled quickly. If your facility has not updated its process with new technology, this can significantly hurt its bottom line as patient satisfaction diminishes. 

Benefits Of Using Verification of Benefits

Getting up-to-date substance abuse billing information helps reduce the guess work of if an addiction tretment center will get paid. Our online portal is fast and intuitive. Log in and enter the patient’s information into the application fields, then hit submit. From that point:

  • All eligibility requests can be resubmitted with new information to verify benefits at any time.
  • You receive complete benefit data about every patient with a clear and concise 5-page benefit summary.
  • All historical Insurance benefit verifications are stored in our portal for access at any time.

Reduce the number of denied claims your facility sees by using our advanced technology for the verification of benefits. Your staff will now be able to view insurance eligibility in real-time and immediately know what services will be covered by the patient’s insurance provider. Whenever your team needs assistance, we are available 24/7 to deliver comprehensive and accurate benefit and eligibility information.

Our platform is easy to understand but if you experience hiccups, our support team will be with you every step of the way to ensure your staff is trained and experience fewer technical issues, difficulty setting up user accounts, or problems understanding how to use the software.

Speak With Industry Experts

The advantage of using Instantvob’s medical billing verification of benefits is functionality, easy setup, and data encryption to protect your client’s information. Nevertheless, we know the importance of receiving reliable customer support, and our experts are available to answer any questions or concerns you and your team may have.

Just like a business is only as good as its technology, customer support is only as good as its team. You will be connected to highly trained and experienced industry experts to troubleshoot issues big and small. Our team will enable your team in building trust and relationships with your patients.

We know the process of verifying patient benefits can be confusing and that’s why we have come up with a platform that simplifies this process. Incorporating a process that involves instant verification the moment a patient walks through your doors will better ensure that your facility receives payment from the patient and the insurance company. With Instantvob, you will receive high-quality technology and customer support to confidently take that first step into instant verification of benefits. Contact us today or call 561-355-5755 for more information on our instant verification of benefits services.