Drug rehabs need more help in running this much needed service. Running a drug and alcohol addiction treatment center is no easy task. Generating new clients is one of the most difficult things to achieve. Marketing is one of the biggest investments for any substance abuse rehabilitation center. However, just generating the lead is not enough for drug rehab owners.
Why is Drug and Alcohol Addiction Treatment Needed at All?
The United States is in rough shape with drug and alcohol addiction. It is estimated there are 20 – 21 million people who suffer from drug and alcohol abuse. Combine this with the COVID-19 coronavirus pandemic and the numbers have jumped dramatically. The number of suicides has also increased drastically over the past two years.
With so many people suffering from drug and alcohol addiction you think all the addiction treatment centers would be full. However, this is not the case. Just because someone is suffering from drug and alcohol addiction doesn’t mean that they’re reaching out for help. Our society has done a poor job in allowing these people to reach out for help without the shame associated with addiction.
Drug and alcohol addiction is present in all levels of our society. Each segment; low class, upper class, middle class have their problems with drug and alcohol addiction. Each segment of the age demographic, teens, individuals in their 20’s, women in their 30’s, men in their 40’s, and so forth. One thing for certain is drug and alcohol addiction treatment centers need to educate the public and make it acceptable for individuals to reach out for help.
How Drug Rehabs Get Clients
The drug and alcohol addiction treatment industry is big business. The industry generates about $35 billion a year. This means there is a lot of competition for drug rehabs to get new clients. There are only a few different ways that treatment centers generate new clients. Below you will find the several different ways that this is achieved.
- Drug Rehab SEO
- Google Ads / PPC
- Facebook Paid Marketing
- Buy Treatment Calls
There are a handful of players spending about $500,000 per month in marketing and advertising. This means the small to medium players cannot compete with Google Ads and PPC. This leaves them with two alternatives: A “boots on the ground” outreach and networking approach or drug rehab SEO. No matter what approach you take it’s an expensive venture to get new clients. It is estimated that a treatment center will spend between $3,000 and $8,000 to obtain a single client.
The Admissions Process for Drug and Alcohol Addiction Treatment Centers
Admissions must know about substance abuse billing when admitting clients. The outreach position in the drug and alcohol addiction or treatment industry is one of the most difficult. There is such extreme pressure on these individuals to get clients enrolled in their particular programs. Most of the outreach calls are fielded by these professionals.
They must make an assessment as to what the individual needs for drug and alcohol addiction treatment. This assessment could mean several different levels of care. Some of the treatment levels of care include the following.
- Alcohol detox
- Opiate drug detox
- Residential inpatient
- Partial hospitalization program
- Intensive outpatient program
- Outpatient treatment
A psychological and social assessment is made to find out what level of substance abuse rehabilitation is needed. Once an individual is assessed, the outreach person needs to look at their insurance. This is a difficult situation for all drug and alcohol addiction treatment centers. However, it is necessary and these centers cannot run without being paid by the insurance companies.
Drug Rehab Owners Can’t Guess on Getting Paid by the Insurance Companies
Drug rehab owners must pay attention to their medical billing revenue cycle management. This is critical for any rehabilitation center. Drug rehabs need operating cash to keep their doors open and to continue to help individuals struggling with addiction. It costs a lot every month to maintain a rehab.
Whan a drug rehab owner does not pay attention to their revenue cycle denial management it will be detrimental. Once their outreach admits someone, they need to be sure of several different things.
- Does the drug and alcohol addiction treatment accept the health insurance?
- How much will the health insurance pay for that individuals service?
- When will payment from the health insurance be received by the treatment center?
These are extremely important business and financial questions. This is no time to be guessing. One of the biggest reasons substance abuse rehabilitation centers fail is due to not having enough operating capital.
Drug Rehab Owners Stop Guessing on Getting Paid by Insurance Companies
The best way for drug rehabs to get the correct answers on insurance verification software. InstantVOB is the best way to verify health insurance benefits. We help with all insurances like Blue Cross Blue Shield (BCBS), CIGNA and United Healthcare to name a few.
Having this medical billing revenue cycle software helps in serval keyways for drug and alcohol addiction treatment centers. Here are some of the reasons your center needs real time verification.
- Increases admissions
- Reduces write offs on clients that the insurance companies did not pay for or underpaid
Getting accurate substance abuse benefits information is critical for drug rehabs. You need access to this vital information on nights and weekends. When your outreach staff gets a call on nights and weekends, they cannot verify with the insurance companies. Our mobile app allows you to get this information anytime 24 hours a day! In fact, you can get all the potential client’s information you need to make a solid decision.
- Active status with their health insurance company
- Any co-pays
- What substance abuse services are covered in their policy?
Being able to advise a potential client on a weekend call is critical. If they don’t get the answers from your center, they will call another. Give us a call now InstantVOB™ at 561-530-5755 now and get your center up and running today with our insurance real time verification software.
Maximize Drug Rehabs Leads by Verifying Health Insurance Benefits
As we said before it cost a lot to generate leads for drug rehab. There is a lot of time and money spent to keep you addiction treatment center doors open. Having the tools to eliminate the guessing of potential clients is incredibly valuable. It not only increases operating revenue, it gives the outreach professionals the correct information to help an individual.
Your outreach staff gets a call on Saturday night at 10 pm. They run the potentials client’s health insurance information through InstantVOB™. They find out in under 10 seconds that they cannot help that individual. Instead of saying, I’m sorry we cannot help you, they will be able to refer them to one of the centers preferred partners.
The individual seeking help will be extremely grateful. Trying to find help for substance abuse is a difficult and often time overwhelming task. If you make sure someone gets into the best hands to help them it is a much better situation that just saying, ” Sorry, I can’t help you.”, or “I’ll get back to you tomorrow.
Call instantvob™ and We Can Get Drug Rehabs Running Instantly!
Drug rehab owners are always trying to find ways to increase revenue or recoup lost and earned revenue. Our insurance eligibility verification software does all of that and more. We’re not talking about a couple thousand dollars here in unpaid claims. The unpaid claims average more that 20% of the annual revenue a treatment center generates.
Don’t wait another day and lose more money from poor admissions decisions. Give us a call at 561-530-5755 for a free demo.