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The Business of Owning a Drug Rehab

Drug and alcohol addiction treatment center owners are often not shown appreciation. These individuals are at the frontline of the opioid epidemic. They have dedicated their lives to saving lives and helping others achieve long term recovery. The general public does not realize how difficult it is to own and operate a drug and alcohol addiction treatment center.

Difficult Process of Starting a Drug Rehab

Most substance abuse rehabilitation center owners and operators are in recovery themselves. They know firsthand how drug and alcohol addiction destroys lives. Many strive to help as many people as they possibly can.

This is a difficult task. To own a drug rehab there are many things that have must be taken care of on a daily and monthly basis to keep the doors open. There are very high costs associated with owning and operating a drug rehab. If these individuals cannot pay their monthly bills to keep the doors open, they cannot continue to help individuals into long term recovery.

Starting an addiction treatment center is an extremely difficult task. There are licenses that are required from local governing bodies like the Department of Children and Families (DCF) and their licensure is needed. in addition, there are local zoning ordinances in dealing with the city for approval. There was the cost of attorneys that are very much needed in every aspect of owning and operating a drug rehab.

Many drug and alcohol addiction treatment centers are Joint Commission Accreditation. This is a costly Accreditation; however, it says that they provide the highest level of care. Therefore, many of the treatment centers get this certification. However, to get this certification, there are many steps that are that need to be taken. Documenting and having a procedural process in place for all medical needs that could arise at a drug rehab are needed. This is a lengthy manual that takes an educated and experienced individual to put together.

In addition, there is a business plan that must be put together. This outlines all the steps and starting a drug rehab. In combination with this, individuals will need a Pro Forma which outlines all the costs. On a monthly, or yearly basis and a projection of earnings of up to five years.

To compile a Pro Forma, you must know how much the insurance companies are paying for each level of care. This information is generally from a medical billing company and it is geographical area. The medical billing company will have information on how much the insurance companies are paying for all the different types of health insurance that there are in all the different insurance providers.

Drug Rehab Marketing

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Even with the medical component in place and the location up and approved, there is still the most difficult obstacle owners face every day. They need clients to be able to pay their bills and keep the doors open. This is one of the most difficult aspects of owning and operating a drug and alcohol addiction treatment center.

The competition is extremely competitive. There are a handful of big players spending in excess of $500,000 a month in marketing to generate clients. This makes it extremely difficult for the small and medium size substance abuse rehabilitation providers to survive. What are their options to generate clients?

The are only a few different ways for drug rehabs to generate clients. A successful addiction treatment center will use a combination of these to sustain themselves.

  • Google Ad Words and PPC
  • Drug rehab SEO (ranking organically on page one of Google for keywords)
  • Google Maps 3 pack – Ranking in the top 3 Google Maps (This is one of the best ways for small centers to beat the big ones.
  • “Boots on the Ground” – Referrals from other centers, private clinicians, the courts, hospitals and more.
  • Buy treatment calls – Purchase calls from a lead generation company

As you can see above it is difficult to generate leads and new clients. Each one of the above require an investment and time. Even with all this in place and working there still is a couple of areas of concern left. This is the admissions process and medical billing. We will cover both of these critical areas.

Admissions Where $100,000 Are Lost Every Year – Get It Back with InstantVOB™

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Admissions is one of the areas that drug rehabs Owners must pay careful attention to every day. Drug rehabs are allocating a tremendous amount of time, money, and energy to generate leads. A lead usually costs about $4,000. So, rehab owners must capitalize on every phone call generated.

People are not looking for help only during business hours. A call for help can come, and usually does, on nights and weekends. Many drug and alcohol addiction treatment centers cannot verify health insurance benefits at that time. The only thing they know for sure is the potential client’s insurance.

This is why we are recommending InstantVOB™ health insurance verification app for all drug and alcohol addiction treatment centers. This app will help save lives and help drug rehabs generate more clients that they get paid for by the insurance companies. The key factors that are needed to make the best decision possible by the admission staff are outlined below. Learn more about why centers need to verify health insurance benefits here.

  • Insurance type
  • What is the deductible amount?
  • How much of the deductible is met?
  • What is the max out of pocket expense?
  • Is their co-insurance?
  • Are there any co-pay factors?

Having these answers eliminates the risk of the addiction treatment center to take this client. It will also allow the admissions professionals to keep the individual seeking help on the line while they check this important information. The process only takes about 10 seconds to get up to date and correct answers. If they find out they cannot help the individual than they can put then into the best hands if they have this information. They could even three way the best potential addiction treatment center that can help. This reduces the chance of them giving up on seeking help.

Medical Billing Where Centers Are Leaving over 20% on the Table

Medical billing is one of the most under looked areas of operating a drug and alcohol addiction treatment center. The smaller centers and some of the medium sized facilities think they are saving by doing their medical billing in house. However, these are the facilities that are losing and writing off more than 20% of their earned billing every year.

Hiring a well-staffed and experienced medical billing company in the substance abuse industry is a wise choice. They have the experience and manpower to negotiate with the insurance companies. Many times, the insurance companies will stall and audit to delay payment long enough for the addiction treatment centers to just write it off.

An experience medical billing company will also know the best ways to process claims and services. This is why we always recommend for addiction treatment centers to have a medical billing company look at their receivables every year. This evaluation could recoup $100,000’s.

We Help Drug Rehab Owners Everyday

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If you are a drug rehab owner, we can help you in two key areas today. We can help you generate more clients that the insurance company will pay for their services with our InstantVOB™ software. We can also help with your medical billing. Most of our clients get over 20% more reimbursements from overdue receivables and claims that were submitted incorrectly.

We appreciate drug and alcohol addiction treatment centers for what they do every day. They are saving lives and making a difference at this difficult time.  The next time you think the owners of addiction treatment centers have it made, think about some of things we covered in the article. There are so many more reasons to admire substance abuse rehabilitation owners. We can only cover a little in a blog article.

We know running a drug and alcohol addiction treatment center is a difficult process. There are many different things owners must take care every day. Give us a call at 561-530-5777 and let us help you save and generate more revenue.

 

 

 

instant VOB health insurance verification app

Why Drug Rehabs Lose Admissions

Drug rehabs need more help in running this much needed service. Running a drug and alcohol addiction treatment center is no easy task. Generating new clients is one of the most difficult things to achieve. Marketing is one of the biggest investments for any substance abuse rehabilitation center. However, just generating the lead is not enough for drug rehab owners.

Why is Drug and Alcohol Addiction Treatment Needed at All?

The United States is in rough shape with drug and alcohol addiction. It is estimated there are 20 – 21 million people who suffer from drug and alcohol abuse. Combine this with the COVID-19 coronavirus pandemic and the numbers have jumped dramatically. The number of suicides has also increased drastically over the past two years.

With so many people suffering from drug and alcohol addiction you think all the addiction treatment centers would be full. However, this is not the case. Just because someone is suffering from drug and alcohol addiction doesn’t mean that they’re reaching out for help. Our society has done a poor job in allowing these people to reach out for help without the shame associated with addiction.

Drug and alcohol addiction is present in all levels of our society. Each segment; low class, upper class, middle class have their problems with drug and alcohol addiction. Each segment of the age demographic, teens, individuals in their 20’s, women in their 30’s, men in their 40’s, and so forth. One thing for certain is drug and alcohol addiction treatment centers need to educate the public and make it acceptable for individuals to reach out for help.

How Drug Rehabs Get Clients

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The drug and alcohol addiction treatment industry is big business. The industry generates about $35 billion a year. This means there is a lot of competition for drug rehabs to get new clients. There are only a few different ways that treatment centers generate new clients. Below you will find the several different ways that this is achieved.

  • Drug Rehab SEO
  • Google Ads / PPC
  • Outreach/Networking
  • Facebook Paid Marketing
  • LinkedIn
  • Buy Treatment Calls

There are a handful of players spending about $500,000 per month in marketing and advertising. This means the small to medium players cannot compete with Google Ads and PPC. This leaves them with two alternatives: A “boots on the ground” outreach and networking approach or drug rehab SEO. No matter what approach you take it’s an expensive venture to get new clients. It is estimated that a treatment center will spend between $3,000 and $8,000 to obtain a single client.

The Admissions Process for Drug and Alcohol Addiction Treatment Centers

Admissions must know about substance abuse billing when admitting clients. The outreach position in the drug and alcohol addiction or treatment industry is one of the most difficult. There is such extreme pressure on these individuals to get clients enrolled in their particular programs. Most of the outreach calls are fielded by these professionals.

They must make an assessment as to what the individual needs for drug and alcohol addiction treatment. This assessment could mean several different levels of care. Some of the treatment levels of care include the following.

  • Alcohol detox
  • Opiate drug detox
  • Residential inpatient
  • Partial hospitalization program
  • Intensive outpatient program
  • Outpatient treatment

A psychological and social assessment is made to find out what level of substance abuse rehabilitation is needed.  Once an individual is assessed, the outreach person needs to look at their insurance. This is a difficult situation for all drug and alcohol addiction treatment centers. However, it is necessary and these centers cannot run without being paid by the insurance companies.

Drug Rehab Owners Can’t Guess on Getting Paid by the Insurance Companies

Drug rehab owners must pay attention to their medical billing revenue cycle management. This is critical for any rehabilitation center. Drug rehabs need operating cash to keep their doors open and to continue to help individuals struggling with addiction. It costs a lot every month to maintain a rehab.

Whan a drug rehab owner does not pay attention to their revenue cycle denial management it will be detrimental. Once their outreach admits someone, they need to be sure of several different things.

  • Does the drug and alcohol addiction treatment accept the health insurance?
  • How much will the health insurance pay for that individuals service?
  • When will payment from the health insurance be received by the treatment center?

These are extremely important business and financial questions. This is no time to be guessing. One of the biggest reasons substance abuse rehabilitation centers fail is due to not having enough operating capital.

Drug Rehab Owners Stop Guessing on Getting Paid by Insurance Companies

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The best way for drug rehabs to get the correct answers on insurance verification software. InstantVOB is the best way to verify health insurance benefits. We help with all insurances like Blue Cross Blue Shield (BCBS), CIGNA and United Healthcare to name a few.

Having this medical billing revenue cycle software helps in serval keyways for drug and alcohol addiction treatment centers. Here are some of the reasons your center needs real time verification.

  • Increases admissions
  • Reduces write offs on clients that the insurance companies did not pay for or underpaid

Getting accurate substance abuse benefits information is critical for drug rehabs. You need access to this vital information on nights and weekends. When your outreach staff gets a call on nights and weekends, they cannot verify with the insurance companies. Our mobile app allows you to get this information anytime 24 hours a day! In fact, you can get all the potential client’s information you need to make a solid decision.

  • Active status with their health insurance company
  • Deductible
  • Any co-pays
  • Co-insurance
  • What substance abuse services are covered in their policy?

Being able to advise a potential client on a weekend call is critical. If they don’t get the answers from your center, they will call another. Give us a call now InstantVOB™ at 561-530-5755 now and get your center up and running today with our insurance real time verification software.

Maximize Drug Rehabs Leads by Verifying Health Insurance Benefits

As we said before it cost a lot to generate leads for drug rehab. There is a lot of time and money spent to keep you addiction treatment center doors open. Having the tools to eliminate the guessing of potential clients is incredibly valuable. It not only increases operating revenue, it gives the outreach professionals the correct information to help an individual.

Your outreach staff gets a call on Saturday night at 10 pm. They run the potentials client’s health insurance information through InstantVOB™. They find out in under 10 seconds that they cannot help that individual. Instead of saying, I’m sorry we cannot help you, they will be able to refer them to one of the centers preferred partners.

The individual seeking help will be extremely grateful. Trying to find help for substance abuse is a difficult and often time overwhelming task. If you make sure someone gets into the best hands to help them it is a much better situation that just saying, ” Sorry, I can’t help you.”, or “I’ll get back to you tomorrow.

Call instantvob™ and We Can Get Drug Rehabs Running Instantly!

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Drug rehab owners are always trying to find ways to increase revenue or recoup lost and earned revenue. Our insurance eligibility verification software does all of that and more. We’re not talking about a couple thousand dollars here in unpaid claims. The unpaid claims average more that 20% of the annual revenue a treatment center generates.

Don’t wait another day and lose more money from poor admissions decisions. Give us a call at 561-530-5755 for a free demo.

Program for instant verification of benefits increasing admission rates for treatment centers

Why Instant Verification Of Benefits Is Important And How It Works

Why is instant verification of benefits so important? It can save your staff a lot of time, and improve the patient experience. You can also lose revenue in admitting patients who do not have active policies or whose insurance company does not cover certain services. As a result, one of the first steps to ensure payment is to verify the patient’s benefits and determine whether you will receive payment from the insurance company. Simplify this tedious structure with instantvob, a new app designed for instant verification.

What Is Verification Of Benefits?

Verifiction of benefits for medical billing is the process of instantly chacking if and how much insurance coverage an individual has. Even if a patient is active with a policy, not all of their medical expenses will be covered by their insurance provider. Verification services determine how much is owed and who is responsible for covering it: the patient or the insurance company. When the insurance provider does not foot the bill, this leaves many substance abuse centers with the difficult task of explaining to the patient that they are responsible for the payment and why. Most patients do not fully comprehend what services are not covered under their insurance policy and don’t understand why their insurance simply will not cover it. In far too many instances, patients refuse to make a payment. As a result, it is important to verify that payment will be covered by the insurance company. This should be done on the day of the patient’s visit.

Substance abuse facilities that experience a high volume of denied claims can benefit from instantvob. You can ensure services get paid the moment the patient steps through your doors. Instantvob allows you to see insurance benefits within seconds and all insurance information is verified for errors and completeness, allowing facilities to update insurance information before admission.

In addition to maximizing revenue, instant verification increases patient satisfaction. Instant account verification allows you to verify the patient’s insurance coverage in order to find out if the services will be covered within seconds – literally 8 seconds or less when you use our solution.

You should also consider the patient experience. Years ago, outdated methods often took too long but back then there was no faster alternative. These days, patients expect everything to be handled quickly. If your facility has not updated its process with new technology, this can significantly hurt its bottom line as patient satisfaction diminishes. 

Benefits Of Using Verification of Benefits

Getting up-to-date substance abuse billing information helps reduce the guess work of if an addiction tretment center will get paid. Our online portal is fast and intuitive. Log in and enter the patient’s information into the application fields, then hit submit. From that point:

  • All eligibility requests can be resubmitted with new information to verify benefits at any time.
  • You receive complete benefit data about every patient with a clear and concise 5-page benefit summary.
  • All historical Insurance benefit verifications are stored in our portal for access at any time.

Reduce the number of denied claims your facility sees by using our advanced technology for the verification of benefits. Your staff will now be able to view insurance eligibility in real-time and immediately know what services will be covered by the patient’s insurance provider. Whenever your team needs assistance, we are available 24/7 to deliver comprehensive and accurate benefit and eligibility information.

Our platform is easy to understand but if you experience hiccups, our support team will be with you every step of the way to ensure your staff is trained and experience fewer technical issues, difficulty setting up user accounts, or problems understanding how to use the software.

Speak With Industry Experts

The advantage of using Instantvob’s medical billing verification of benefits is functionality, easy setup, and data encryption to protect your client’s information. Nevertheless, we know the importance of receiving reliable customer support, and our experts are available to answer any questions or concerns you and your team may have.

Just like a business is only as good as its technology, customer support is only as good as its team. You will be connected to highly trained and experienced industry experts to troubleshoot issues big and small. Our team will enable your team in building trust and relationships with your patients.

We know the process of verifying patient benefits can be confusing and that’s why we have come up with a platform that simplifies this process. Incorporating a process that involves instant verification the moment a patient walks through your doors will better ensure that your facility receives payment from the patient and the insurance company. With Instantvob, you will receive high-quality technology and customer support to confidently take that first step into instant verification of benefits. Contact us today or call 561-355-5755 for more information on our instant verification of benefits services.